5/4/15

Aston Martin Confirms Production of First Crossover Model



No, don’t adjust your computer screens, yes, Aston Martin Lagonda has confirmed it will be putting the DBX into series production. The automaker will be expanding its Gaydon production operation (or build an entirely new factory in the US) with a £200- / $300- million investment and seems to have big plans for the future.

Half of that money has already reached the automaker, while the other half will be injected into its accounts over the coming 12 months.

Aston Martin Lagonda CEO, Andy Palmer, said “this additional long-term funding, will enable us to add extra model lines and broaden our presence in the luxury market segment by the end of the decade. The DBX concept, has generated interest far beyond our expectations. The additional investment announced today will allow us to realise the DBX and other new luxury vehicles that will form the strongest and most diverse portfolio in our history”.

He adds that their “shareholders have shown their strong commitment and confidence in the management team to execute the strategic plan.”

We don’t know the specific details (when it’s going to be launched) but we assume it will roughly be a two year wait. Hopefully, it will have an AMG engine under the hood...











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