Americans Like their Mustangs Black, Chinese and Europeans Red

Now that the all-new Ford Mustang is officially on sale in North America and Asia and will soon arrive in Europe for the first time, the automaker has released preliminary data showing which colors are preferred by customers and enthusiasts worldwide for the iconic pony car. 

It turns out that red and black are the most popular exterior colors for the 2015 Mustang, with red taking No. 1 spot in Europe and China, while the US prefers black – despite the fact that the most popular color overall for automobiles stateside is white.

In Europe, Race Red and Absolute Black each were preferred by 20 percent of site visitors, according to configurator data. European pony car enthusiasts have configured online approximately 1.1 million Mustangs.

In China, nearly 35 percent of Mustang orders are for Race Red, followed by Oxford White with 20 percent and black at just under 20 percent. More than 18,000 consumers in China signed up to take all-new Mustang for a test drive. More than 5 million Chinese consumers visited the local Ford website to learn more about the Mustang, and awareness for the sports car is said to be growing: one in 12 Chinese consumers are aware of the model.

The new Mustang reached dealer lots in the United States late last year and China in early 2015. It will go on sale in Europe this summer. In the US, Mustang sales rose 32 percent in February, making it the best-selling sports car in the country.
(CS)