Kia Sportspace Concept

Kia’s beautiful Sportspace Concept is without a doubt the star of the automaker’s Geneva Motor Show booth.

In the absence of any official reference to a future production model inspired by this D-segment study, the most logical speculation is that it previews the next-generation Kia Optima. 

Whether the upcoming Optima will get an estate version it remains to be seen, but it’s pretty clear this study will not be shelved after the Geneva Motor Show closes its gates. It’s definitely one of those pre-production studies automakers have accustomed us to in recent years.

Designed at Kia’s Frankfurt design studio, under the direction of Gregory Guillaume, Chief Designer Europe, the Sportspace offers “stylish and exciting transportation” for four passengers, “without sacrificing the performance, sustainability and economy that Kia is known for.”

Kia refuses to categorize the Sportspace, saying it is neither a saloon nor a wagon, neither a hatchback nor a shooting brake. So what is it then? In Kia’s own words, “a vehicle that can meet the demands of those who refuse to be categorized when it comes to their lifestyle or their motoring needs.” 

Let’s say that settles it and end this story by adding that no details were offered about the car’s powertrain.